Carl Pavletich
28 October 2011
12 - 1pm
C232
Gamification
Carl Pavletich is a Digital Producer for One Fat Sheep, a trans-Tasman company that specialises in digital marketing. Carl will discuss the impact Gamification will have on our lives over the coming years. Gamification is the strategic application of the engagement tactics found in games to real world initiatives.
With the advances of technology and the shifting dynamics of the new digital savvy generation, society is about to embark on a significant cultural change. By applying the fundamentals of gaming to all facets of life, we have an opportunity to design processes that solve problems and stimulate innovation, while at the same time, make everyday activities engaging and more fun.
In this session, Carl will introduce the fundamentals of gamification and offer real life examples of how it's been successfully applied to business, education and marketing, and why it is the role of the future marketers, designers and entrepreneurs to utilise game technology to help solve everyday problems.